A little more about Magnus

Magnus Bergmark is Business Strategy Director at Doberman. As an experienced digital and service design strategist he leads the work in some of Doberman's larger accounts and helps companies design and innovate services that deliver market leading customer experiences. Magnus has a background as web entrepreneur and brand strategist and is an appreciated speaker at conferences and educations with focus on innovation, digital strategy and service design.

Magnus's Presentation

The Design in Service Design

Service Design is often, well deserved, praised for its analytical and strategic advantages. But if we forget to acknowledge the most central aspect of the discipline it will loose its true glimmering power. Design as the element of surprise. Service Design is not Design just because we call it Design. We have to nourish it. Because the purpose of Service Design is to result in the delivery of a valuable experience, design must be a process of creating and executing.

Incredibly supportive sponsors that we love

We think sponsorship should be more than just a link and logo on a website. If you're looking to put your sponsorship dollars to use we have a few pretty nifty ideas to get you noticed and be a fun experience for our attendees. If you aren't boring you should contact us.